Digital Marketing - Yasham Academy

Digital Marketing

Master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!

Make a career in an industry growing at 35% per annum

What is Digital Marketing?

Marketing of products and services using digital technologies (like FB, Instagram, Google, Youtube etc)

Benefits of Digital Marketing are:

  • Reach your Customers Globally
  • Build Brand
  • Build Customer Base
  • Know Customer Preferences
  • Stay Competitive with Products and Pricing
  • Run Business with Low Investment

What they do?

  • Develop Digital Marketing Strategy
  • Run marketing campaign on various social media
  • Search Engine Optimisation and Search Engine Marketing
  • Marketing Analytics

Why they do?

  • Develop Digital Marketing Strategy
  • Run marketing campaign on various social media
  • Search Engine Optimisation and Search Engine Marketing
  • Marketing Analytics

Why study Digital Marketing?

  • Increasing number of organizations are adapting digital marketing
  • All of them require full time, skilled digital marketing professional
  • Demand will continue to increase with internet penetration (83 crore people use mobile)
  • Digital Advertising Industry size is Rs. 1600 Crore*
  • PAN India job opportunities.

Syllabus

Level 1 

2 months

Module 1 : Introduction to Digital Marketing
Module 2 : Social Media Management

Design, develop and implement marketing campaigns on

  • Facebook
  • Instagram
  • Whatsapp
  • Twitter
  • Linkedin
  • Google+
  • Quora
Module 3 : Webstore Management

Manage and promote webstores on

  • Flipkart
  • Amazon
  • Other store
Module 4 : Bulk email and SMS management
  • Introduction to Mailchimp, Aweber, Constant Connect
  • email list formation – Web form capture
  • email campaign management techniques
  • SMS list collection
  • SMS campaign management
  • Web Scrapping for lead identification
Module 5 : Customer Relationship Management (CRM)
  • Customer relationship management concept
  • Introduction to Freshsales, Freshdesk, Agile CRM and Sugar CRM
  • Incident and problem management
Module 6: Content writing strategy
  • Developing Customer persona
  • Conducting keyword research to rank in Google searches
  • Brand Style Guideline in writing
  • Best practices for social media posts in terms of post length, frequency, and content for each platform.
  • Content calendar
Module 7: Search Engine Optimization
  • How search works
  • Keywords
  • On-Site SEO: Optimize UX & Design
  • Off-Site SEO: Link building
  • SEO Audit & Future of SEO
Module 8: Level 1 Project

Implement a project utilizing all the above concepts

Level 2

2 months

Module 1: Design Management (Photoshop)
  • Adobe Photoshop, Illustrator
  • Online design management – Canva, Adobe Spark,
  • Design Social Media Posts – Banners and Post
  • Design Social Media Cover – FB Cover, Youtube Cover etc.
  • Design Blogs – Infographic, Wallpaper
  • Design Marketing Collaterals – Flyer, Poster, Logo, Brochure,
  • Design Events – Invitation card, email design
  • Design Ads – For various social media channels
  • Photo and image editing
Module 2 : Video & Audio Management
  • Video editing and rendering – Camtasia, Windows Media Player, Youtube Creative cloud
  • Web recording – VLC, Microphone management, Fast Stone, Snagit
  • Audio Editing – Audacity
  • Youtube, Vimeo and other social media management
Module 3 : Advance SEO and SEM
  • Adwords & Keyword Selection
  • Create Text Ads
  • CPC Bidding
  • Navigate AdWords
  • SEM Metrics & Optimization
Module 4 : Measure & Optimize with Google Analytics
  • Google Analytics Walkthrough
  • Evaluate acquisitions
  • Understand traffic behaviors
  • Evaluate conversions
  • Optimize campaign budgets
Module 5 : Website Fundamentals
  • Understanding of website structures
  • Contact Form capture
  • Traffic analysis report
Module 7 : Level 2 Project

Implementation of end to end marketing campaign for a real life project

Module 6 : Project Management
  • Project planning – Asana, Trello
  • Project execution and time management
  • Change management
  • Communication Management – email, phone calls, online meeting
  • Reporting

One of the best academy in Vidarbha, I join here for digital marketing and getting a excellence knowledge ...

PRASHANT METKAR
Student

Yasham Academy is one of the leading coaching institutes in akola for all computer course. They teach very well.

Nikhil Kamble
Student

Excellent place for programming and innovative things,real-time project working with guidance by Vinod Pande Sir.

vijay ingle
Student
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FAQs

What is Digital Marketing Course

Digital Marketing is used for branding of business on internet. We provide all skills required for digital marketing in this specialization course which takes approximate 4-5 months for completion.

How it is different from other institues?

We are Akola’s leading IT & Coding School. We are pioneer in providing the courses leading to successful career.

We provide overall Digital Marketing Topics in one course, with project management which makes you self-sufficient for Project Planning, Execution, Communication management and Reporting.

What is eligibility criteria for Digital Marketing Course?
Any Graduate, Post-Graduate and any Students can apply for the course
What Certificates will i receive after completion of course? Will I receive Certificate for individual Topics as well?
Yes, you will get certificate of completion for every course that is a part of the learning pathway, once you have successfully submitted the final assessment and it has been verified by our subject matter experts.
What Background Knowlede is Necessary?

You should have basic Computer Knowledge and basic HTML knowledge is preferred. However our faculty will hand hold you, if you are starting completetely as fresher.

What will I able to do after completing this Specialization?

After completion of this course you will be able to perform all digital marketing activities. and you will be able to pursue career in Digital marketing field. Its an exciting and rapidly growing field. 

Who this course is for?
  • First-time job seekers – final year students, fresh graduates or unemployed graduates (0-2 years) 
  • Creative Individuals interested in learning Digital Marketing 
  • Professionals who are looking to change their career
  • Business Owners who want to promote their business
What are job opportunities for Digital Marketing Professional?
Digital Marketing Professional with the right skill set is very much in demand. Check the current openings at< https://www.linkedin.com/jobs/digital-marketing-jobs/?originalSubdomain=in

https://www.naukri.com/digital-marketing-jobs

https://in.indeed.com/Digital-Marketing-jobs