Digital marketing is very exciting field as more and more companies are looking to connect to their customers through online mediums. This is exciting career option for the students with creativity and marketing mindset.
Design, develop and implement marketing campaigns on
- Introduction to Mailchimp, Aweber, Constant Connect
- email list formation – Web form capture
- email campaign management techniques
- SMS list collection
- SMS campaign management
- Web Scrapping for lead identification
- Customer relationship management concept
- Introduction to Freshsales, Freshdesk, Agile CRM and Sugar CRM
- Incident and problem management
- Developing Customer persona
- Conducting keyword research to rank in Google searches
- Brand Style Guideline in writing
- Best practices for social media posts in terms of post length, frequency, and content for each platform.
- Content calendar
- How search works
- On-Site SEO: Optimize UX & Design
- Off-Site SEO: Link building
- SEO Audit & Future of SEO
- Adobe Photoshop, Illustrator
- Online design management – Canva, Adobe Spark,
- Design Social Media Posts – Banners and Post
- Design Social Media Cover – FB Cover, Youtube Cover etc.
- Design Blogs – Infographic, Wallpaper
- Design Marketing Collaterals – Flyer, Poster, Logo, Brochure,
- Design Events – Invitation card, email design
- Design Ads – For various social media channels
- Photo and image editing
- Video editing and rendering – Camtasia, Windows Media Player, Youtube Creative cloud
- Web recording – VLC, Microphone management, Fast Stone, Snagit
- Audio Editing – Audacity
- Youtube, Vimeo and other social media management
- Adwords & Keyword Selection
- Create Text Ads
- CPC Bidding
- Navigate AdWords
- SEM Metrics & Optimization
- Google Analytics Walkthrough
- Evaluate acquisitions
- Understand traffic behaviors
- Evaluate conversions
- Optimize campaign budgets
- Understanding of website structures
- Contact Form capture
- Traffic analysis report
- Project planning – Asana, Trello
- Project execution and time management
- Change management
- Communication Management – email, phone calls, online meeting
Check the course overview video. Enroll today to kick start an exciting career.
What is Digital Marketing Course
Digital Marketing is used for branding of business on internet. We provide all skills required for digital marketing in this specialization course which takes approximate 4-5 months for completion.
How it is different from other institues?
We are Akola’s leading IT & Coding School. We are pioneer in providing the courses leading to successful career.
We provide overall Digital Marketing Topics in one course, with project management which makes you self-sufficient for Project Planning, Execution, Communication management and Reporting.
What is eligibility criteria for Digital Marketing Course?
What Certificates will i receive after completion of course? Will I receive Certificate for individual Topics as well?
What Background Knowlede is Necessary?
You should have basic Computer Knowledge and basic HTML knowledge is preferred. However our faculty will hand hold you, if you are starting completetely as fresher.
What will I able to do after completing this Specialization?
After completion of this course you will be able to perform all digital marketing activities. and you will be able to pursue career in Digital marketing field. Its an exciting and rapidly growing field.
Courses Offered : Yasham Academy offers following courses leading to an exciting career. Click on the desired course below to know more about the same.