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Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing is very exciting field as more and more companies are looking to connect to their customers through online mediums. This is exciting career option for the students with creativity and marketing mindset.

Syllabus

Level 1

Module 2 : Social Media Management

Design, develop and implement marketing campaigns on

  • Facebook
  • Instagram
  • Whatsapp
  • Twitter
  • Linkedin
  • Google+
  • Quora

Module 3 : Webstore Management

Manage and promote webstores on

  • Flipkart
  • Amazon
  • Other store

Module 4 : Bulk email and SMS management

  • Introduction to Mailchimp, Aweber, Constant Connect
  • email list formation – Web form capture
  • email campaign management techniques
  • SMS list collection
  • SMS campaign management
  • Web Scrapping for lead identification

Module 5 : Customer Relationship Management (CRM)

  • Customer relationship management concept
  • Introduction to Freshsales, Freshdesk, Agile CRM and Sugar CRM
  • Incident and problem management

Module 6: Content writing strategy

  • Developing Customer persona
  • Conducting keyword research to rank in Google searches
  • Brand Style Guideline in writing
  • Best practices for social media posts in terms of post length, frequency, and content for each platform.
  • Content calendar

Module 7: Search Engine Optimization

  • How search works
  • Keywords
  • On-Site SEO: Optimize UX & Design
  • Off-Site SEO: Link building
  • SEO Audit & Future of SEO

Module 8: Level 1 Project

  • Implement a project utilizing all the above concepts

Level 2

Module 1: Design Management (Photoshop)

  • Adobe Photoshop, Illustrator
  • Online design management – Canva, Adobe Spark,
  • Design Social Media Posts – Banners and Post
  • Design Social Media Cover – FB Cover, Youtube Cover etc.
  • Design Blogs – Infographic, Wallpaper
  • Design Marketing Collaterals – Flyer, Poster, Logo, Brochure,
  • Design Events – Invitation card, email design
  • Design Ads – For various social media channels
  • Photo and image editing

Module 2 : Video & Audio Management

  • Video editing and rendering – Camtasia, Windows Media Player, Youtube Creative cloud
  • Web recording – VLC, Microphone management, Fast Stone, Snagit
  • Audio Editing – Audacity
  • Youtube, Vimeo and other social media management

Module 3 : Advance SEO and SEM

  • Adwords & Keyword Selection
  • Create Text Ads
  • CPC Bidding
  • Navigate AdWords
  • SEM Metrics & Optimization

Module 4 : Measure & Optimize with Google Analytics

  • Google Analytics Walkthrough
  • Evaluate acquisitions
  • Understand traffic behaviors
  • Evaluate conversions
  • Optimize campaign budgets

Module 5 : Website Fundamentals

  • Understanding of website structures
  • Contact Form capture
  • Traffic analysis report

Module 6 : Project Management

  • Project planning – Asana, Trello
  • Project execution and time management
  • Change management
  • Communication Management – email, phone calls, online meeting
  • Reporting

Module 7 : Level 2 Project

  • Implementation of end to end marketing campaign for a real life project

Digital Marketing

Check the course overview video. Enroll today to kick start an exciting career.

FAQs

What is Digital Marketing Course

Digital Marketing is used for branding of business on internet. We provide all skills required for digital marketing in this specialization course which takes approximate 4-5 months for completion.

How it is different from other institues?

We are Akola’s leading IT & Coding School. We are pioneer in providing the courses leading to successful career.

We provide overall Digital Marketing Topics in one course, with project management which makes you self-sufficient for Project Planning, Execution, Communication management and Reporting.

What is eligibility criteria for Digital Marketing Course?
Any Graduate, Post-Graduate and any Students can apply for the course
What Certificates will i receive after completion of course? Will I receive Certificate for individual Topics as well?
Yes, you will get certificate of completion for every course that is a part of the learning pathway, once you have successfully submitted the final assessment and it has been verified by our subject matter experts.
What Background Knowlede is Necessary?

You should have basic Computer Knowledge and basic HTML knowledge is preferred. However our faculty will hand hold you, if you are starting completetely as fresher.

What will I able to do after completing this Specialization?

After completion of this course you will be able to perform all digital marketing activities. and you will be able to pursue career in Digital marketing field. Its an exciting and rapidly growing field. 

Courses Offered : Yasham Academy offers following courses leading to an exciting career. Click on the desired course below to know more about the same.